Unequal pay is an example where gender bias still exists in the PR industry.
Today, I was lucky enough to meet one of the known social media strategist and trainer in Leeds, Sarah Allison in a business network session held by our university international student engagement office. During her one hour session, she discusses some of the most essential steps that need to build up a personal brand. She… Continue reading 4 steps to create a personal brand.
I manage to read Rich Leigh’s “Myths of PR” during Easter bank holidays. Reading the book took me back to the very first semester of my degree especially, the first myth that remarked in the book ‘PR is all spin, smokescreens and lies’. Although I covered most of the topics discuss in the book at… Continue reading Rich Leigh‘s “Myths of PR”
It is no longer an option, but a must for anybody who is into PR need to learn about Search Engine Optimising (SEO). If you are a PR professional and you are not working to master SEO, you are not doing the job correctly. You must know how to optimise your content to show up… Continue reading SEO Factors Every PR Student Should Know.
Social media is the most direct way to define and promote your personal brand. It is a platform you talked whatever you feel interested and connected with likely minded people. Social proof is more powerful than we often realise. A simple example to start with. Hiring managers always look at social accounts to see how… Continue reading Creating a Purposeful Personal Brand on Social Media.