Public Relations

Personal Branding, Public Relations

4 steps to create a personal brand.

Today, I was lucky enough to meet one of the known social media strategist and trainer in Leeds, Sarah Allison in a business network session held by our university international student engagement office. During her one hour session, she discusses some of the most essential steps that need to build up a personal brand. She… Continue reading 4 steps to create a personal brand.

Communication, PR Books, PR Myths, Public Relations

Rich Leigh‘s “Myths of PR”

I manage to read Rich Leigh’s “Myths of PR” during Easter bank holidays. Reading the book took me back to the very first semester of my degree especially, the first myth that remarked in the book ‘PR is all spin, smokescreens and lies’. Although I covered most of the topics discuss in the book at… Continue reading Rich Leigh‘s “Myths of PR”

Campaign, PR Stunts, Public Relations

Creative Campaign; Virgin Trains #Avocard

You can get cheaper train tickets if you show up at the station with an avocado. And this is real. Last week, the UK’s National Rail released ‘millennial’ railcards discounting most fares by a third for people age 26-30. But with only 10,000 available, the cards sold out within a day. Every situation is the… Continue reading Creative Campaign; Virgin Trains #Avocard