You can get cheaper train tickets if you show up at the station with an avocado. And this is real. Last week, the UK’s National Rail released ‘millennial’ railcards discounting most fares by a third for people age 26-30. But with only 10,000 available, the cards sold out within a day. Every situation is the… Continue reading Creative Campaign; Virgin Trains #Avocard
Social media is the most direct way to define and promote your personal brand. It is a platform you talked whatever you feel interested and connected with likely minded people. Social proof is more powerful than we often realise. A simple example to start with. Hiring managers always look at social accounts to see how… Continue reading Creating a Purposeful Personal Brand on Social Media.
Kylie Jenner’s 18 word tweet wiped $1.3bn off Snapchat value.
Not like the Christmas and New Year holidays, Easter holiday is not significant for many brands. However, some famous brands take this as a great opportunity to pop up their visibility and grow the market. Here are my favourite 5 PR campaign of this Easter. Cadbury’s #EggsEverywhere I have no idea how many Cadbury… Continue reading 2017’s Egg-cellent Easter PR Campaigns
Unequal pay is an example where gender bias still exists in the PR industry.