The UK High Street chain Lush choosing to break its connection with over a million followers across social media came as a big surprise. Lush decided to walk away from community spanning 569,000 followers on Instagram, a Facebook following of 423,216 and 202,000 fans on Twitter, by hoping that they will join a new kind… Continue reading Lush’s decision to move away from social media is a risk.
It is that time of the year again. The time brands put their best effort to win peoples, heart. Here is my list of best 5 Christmas campaigns for the year 2018. Say Hello to Rang- tan – Iceland Food The frozen food giant focuses its campaign against the use of palm oil in the… Continue reading Round up of Best Christmas Campaigns
Today, I was lucky enough to meet one of the known social media strategist and trainer in Leeds, Sarah Allison in a business network session held by our university international student engagement office. During her one hour session, she discusses some of the most essential steps that need to build up a personal brand. She… Continue reading 4 steps to create a personal brand.
I manage to read Rich Leigh’s “Myths of PR” during Easter bank holidays. Reading the book took me back to the very first semester of my degree especially, the first myth that remarked in the book ‘PR is all spin, smokescreens and lies’. Although I covered most of the topics discuss in the book at… Continue reading Rich Leigh‘s “Myths of PR”
It is no longer an option, but a must for anybody who is into PR need to learn about Search Engine Optimising (SEO). If you are a PR professional and you are not working to master SEO, you are not doing the job correctly. You must know how to optimise your content to show up… Continue reading SEO Factors Every PR Student Should Know.