Campaign, PR Stunts

Creative Campaign: Aldi’s #TeatimeTakedown

Bringing children to the dinner table becomes a challenge for parents. As a champion of bringing the families together round table dinner, UK supermarket chain Aldi launched a campaign last week in the name of Teatime Takedown. The idea behind the campaign is parents would sign their child up for a program that would put… Continue reading Creative Campaign: Aldi’s #TeatimeTakedown

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Campaign, PR Stunts, Public Relations

Creative Campaign; Virgin Trains #Avocard

You can get cheaper train tickets if you show up at the station with an avocado. And this is real. Last week, the UK’s National Rail released ‘millennial’ railcards discounting most fares by a third for people age 26-30. But with only 10,000 available, the cards sold out within a day. Every situation is the… Continue reading Creative Campaign; Virgin Trains #Avocard