The UK High Street chain Lush choosing to break its connection with over a million followers across social media came as a big surprise. Lush decided to walk away from community spanning 569,000 followers on Instagram, a Facebook following of 423,216 and 202,000 fans on Twitter, by hoping that they will join a new kind… Continue reading Lush’s decision to move away from social media is a risk.
We are all trying to build a personal brand. Whether you are looking for a better job or owning a successful career, we are all working towards a better online reputation. This is especially important today when almost anyone can go online to look you up and almost all there is to know about you… Continue reading Create a Personal Brand Through Blogging.
It is that time of the year again. The time brands put their best effort to win peoples, heart. Here is my list of best 5 Christmas campaigns for the year 2018. Say Hello to Rang- tan – Iceland Food The frozen food giant focuses its campaign against the use of palm oil in the… Continue reading Round up of Best Christmas Campaigns
I manage to read Rich Leigh’s “Myths of PR” during Easter bank holidays. Reading the book took me back to the very first semester of my degree especially, the first myth that remarked in the book ‘PR is all spin, smokescreens and lies’. Although I covered most of the topics discuss in the book at… Continue reading Rich Leigh‘s “Myths of PR”
Kylie Jenner’s 18 word tweet wiped $1.3bn off Snapchat value.