I manage to read Rich Leigh’s “Myths of PR” during Easter bank holidays. Reading the book took me back to the very first semester of my degree especially, the first myth that remarked in the book ‘PR is all spin, smokescreens and lies’. Although I covered most of the topics discuss in the book at… Continue reading Rich Leigh‘s “Myths of PR”
Kylie Jenner’s 18 word tweet wiped $1.3bn off Snapchat value.
Not like the Christmas and New Year holidays, Easter holiday is not significant for many brands. However, some famous brands take this as a great opportunity to pop up their visibility and grow the market. Here are my favourite 5 PR campaign of this Easter. Cadbury’s #EggsEverywhere I have no idea how many Cadbury… Continue reading 2017’s Egg-cellent Easter PR Campaigns
Social media as a tool for portfolio.