Campaign, PR Stunts, Public Relations

Creative Campaign; Virgin Trains #Avocard

You can get cheaper train tickets if you show up at the station with an avocado. And this is real. Last week, the UK’s National Rail released ‘millennial’ railcards discounting most fares by a third for people age 26-30. But with only 10,000 available, the cards sold out within a day. Every situation is the… Continue reading Creative Campaign; Virgin Trains #Avocard

Campaign, Communication, Easter, Public Relation, Public Relations

2017’s Egg-cellent Easter PR Campaigns

Not like the Christmas and New Year holidays, Easter holiday is not significant for many brands. However, some famous brands take this as a great opportunity to pop up their visibility and grow the market. Here are my favourite 5 PR campaign of this Easter. Cadbury’s #EggsEverywhere   I have no idea how many Cadbury… Continue reading 2017’s Egg-cellent Easter PR Campaigns