Campaign, PR Stunts

Creative Campaign: Aldi’s #TeatimeTakedown

Bringing children to the dinner table becomes a challenge for parents. As a champion of bringing the families together round table dinner, UK supermarket chain Aldi launched a campaign last week in the name of Teatime Takedown. The idea behind the campaign is parents would sign their child up for a program that would put… Continue reading Creative Campaign: Aldi’s #TeatimeTakedown

Campaign, Communication, Public Relations

Round up of Best Christmas Campaigns

It is that time of the year again. The time brands put their best effort to win peoples, heart. Here is my list of best 5 Christmas campaigns for the year 2018. Say Hello to Rang- tan – Iceland Food The frozen food giant focuses its campaign against the use of palm oil in the… Continue reading Round up of Best Christmas Campaigns

Campaign, PR Stunts, Public Relations

Creative Campaign; Virgin Trains #Avocard

You can get cheaper train tickets if you show up at the station with an avocado. And this is real. Last week, the UK’s National Rail released ‘millennial’ railcards discounting most fares by a third for people age 26-30. But with only 10,000 available, the cards sold out within a day. Every situation is the… Continue reading Creative Campaign; Virgin Trains #Avocard

Campaign, Communication, Easter, Public Relation, Public Relations

2017’s Egg-cellent Easter PR Campaigns

Not like the Christmas and New Year holidays, Easter holiday is not significant for many brands. However, some famous brands take this as a great opportunity to pop up their visibility and grow the market. Here are my favourite 5 PR campaign of this Easter. Cadbury’s #EggsEverywhere   I have no idea how many Cadbury… Continue reading 2017’s Egg-cellent Easter PR Campaigns