Communication, PR Books, PR Myths, Public Relations

Rich Leigh‘s “Myths of PR”

I manage to read Rich Leigh’s “Myths of PR” during Easter bank holidays. Reading the book took me back to the very first semester of my degree especially, the first myth that remarked in the book ‘PR is all spin, smokescreens and lies’. Although I covered most of the topics discuss in the book at… Continue reading Rich Leigh‘s “Myths of PR”

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Public Relations, SEO

SEO Factors Every PR Student Should Know.

It is no longer an option, but a must for anybody who is into PR need to learn about  Search Engine Optimising (SEO). If you are a PR professional and you are not working to master SEO, you are not doing the job correctly. You must know how to optimise your content to show up… Continue reading SEO Factors Every PR Student Should Know.

Campaign, PR Stunts, Public Relations

Creative Campaign; Virgin Trains #Avocard

You can get cheaper train tickets if you show up at the station with an avocado. And this is real. Last week, the UK’s National Rail released ‘millennial’ railcards discounting most fares by a third for people age 26-30. But with only 10,000 available, the cards sold out within a day. Every situation is the… Continue reading Creative Campaign; Virgin Trains #Avocard

Personal Branding, Public Relations, Socila Media

Creating a Purposeful Personal Brand on Social Media.

Social media is the most direct way to define and promote your personal brand. It is a platform you talked whatever you feel interested and connected with likely minded people. Social proof is more powerful than we often realise. A simple example to start with. Hiring managers always look at social accounts to see how… Continue reading Creating a Purposeful Personal Brand on Social Media.