It is no longer an option, but a must for anybody who is into PR need to learn about Search Engine Optimising (SEO). If you are a PR professional and you are not working to master SEO, you are not doing the job correctly. You must know how to optimise your content to show up on the first page of Google, how to drive more traffic to your website and blog, and how to increase your website domain authority.
The simple definition of SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. From the definition itself, it is obvious the connection between SEO and PR.
There are essential factors which you need to pay attention regarding SEO. These factors based on the rules by which Google — want us to play the SEO game.
When creating content, it is important to focus the keywords that you want your content to rank. It is essential to understand the audience and what kind keyword they are using to search. A simple tool keyword research helps to figure out what words your viewers are using to provide relevant content on your blog or website.
Both external and internal links to your website is another important factor regarding SEO. It is always important to linking back the most relevant links within your content. Plus, it is better to link from as many different kinds of sites as possible rather than linking from one type.
The Google algorithm and other search engines are beginning to value social media as an emerging ranking factor to determine where a site ranks. But, not all social media accounts treated equally. Accounts and pages with more followers and user engagement, including likes, shares, comments and retweets seen as more reputable and more valuable. It is essential to create content that is shareable and engaging.
Be up to date.
Just like how we update the field of public relations, it is important to keep up to date with the latest Google algorithm changes. Paying particular attention to these factors and learning more about SEO is also vital. Tools such as Moz, Google, SEMRush, SearchEngineLand, SEOJournal, and Yoast are great to learn about SEO trends.
Before I conclude one last point. Having a personal blog is an advantage for in many ways. A personal website gives you not just credibility; it gives you experience – you practice your skills on your site. Having an own blog is an advantage to test and experiment with SEO techniques, so yes – it is a perfect way to understand SEO better.
Hope this blog post is also informative and helpful. x