Campaign, PR Stunts

Creative Campaign: Aldi’s #TeatimeTakedown

Bringing children to the dinner table becomes a challenge for parents. As a champion of bringing the families together round table dinner, UK supermarket chain Aldi launched a campaign last week in the name of Teatime Takedown. The idea behind the campaign is parents would sign their child up for a program that would put… Continue reading Creative Campaign: Aldi’s #TeatimeTakedown

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Communication, Personal Branding, PR, Socila Media

Create a Personal Brand Through Blogging.

We are all trying to build a personal brand. Whether you are looking for a better job or owning a successful career, we are all working towards a better online reputation. This is especially important today when almost anyone can go online to look you up and almost all there is to know about you… Continue reading Create a Personal Brand Through Blogging.

Personal Branding, Public Relations

4 steps to create a personal brand.

Today, I was lucky enough to meet one of the known social media strategist and trainer in Leeds, Sarah Allison in a business network session held by our university international student engagement office. During her one hour session, she discusses some of the most essential steps that need to build up a personal brand. She… Continue reading 4 steps to create a personal brand.

Communication, PR Books, PR Myths, Public Relations

Rich Leigh‘s “Myths of PR”

I manage to read Rich Leigh’s “Myths of PR” during Easter bank holidays. Reading the book took me back to the very first semester of my degree especially, the first myth that remarked in the book ‘PR is all spin, smokescreens and lies’. Although I covered most of the topics discuss in the book at… Continue reading Rich Leigh‘s “Myths of PR”